ONLINE EDUCA 17th International Conference on Technology Supported Learning & Training

Hotel InterContinental Berlin – Berlin, Germany, November 30-December 2, 2011

ONLINE EDUCA BERLIN, networking event for the international e-learning and technology-supported learning and training industry, attracting and bringing together experts in the vanguard of technology-enhanced learning from around the world.

Dr Aleksej Heinze (University of Salford) will present: “New E-Learning Approach to Exploit the Potential of Enterprise Cultural Heritage Management”, submitted by the MNEMOS Project Partners.

Learn from case studies of Enterprise Cultural Heritage

The Lancaster, UK, based J. Atkinson and Co have been producing coffees and blending teas since 1837, and recognise the importance of preserving their heritage.

For example, when considering the replacement of a vintage roaster, the owners felt that “the decision to stick with using vintage roasters was far more than just a marketing exercise, it has been a crucial qualitative decision”and “to modernise here would have been to throw the baby out with the bath water i.e. losing the very thing that makes this product so unique and so much loved by its loyal customers.”

The Greek Haitoglou Bros have been producing Macedonian Halva since 1924, and follows a set of key values in order to use their ECH in their business including preservation and incorporation of craftsmanship into modern production systems, respect for consumers, constant, consistent quality and innovation amongst the people who share and pursue the company’s vision. Every employee has a role and every role contributes to the end result.

Established in the South of Italy in 1873, today Lanificio Leo is one of the most significant examples of an enterprise-museum, in which design-oriented production and ECH values are integrated into a management model mixing enterprise business processes with cultural heritage. Mr Leo said:

“Quality of production does not come from machinery but from the understanding of people, in the way that they relate to each other and feel that they are contributors towards the success of the company in an international context.”


The MNEMOS learning environment introduces to the interested individual the emerging ECH concept having two distinct paths of learning.

Languages available en, sooner available cz, fi, gr, it

Watch the video guide available in the homepage of the MNEMOS learning environment !

A.    Awareness path

  • Increase the knowledge capacity of visitors about ECH and
  • Promote the decision to follow the motivation and guidance path.  

The learner could browse freely throughout the learning material without any registration procedures.

Freely browse the ECH learning material in the first page of the learning environment!

B.    Motivation and guidance path

1. Register as a trainee

2. Sign in the learning platform

3. From Courses > Catalogue > Projects > Subscribe the ECH course in your preferred available language

4. Test informal and non formal experiential learning level on the key skill areas of ECH

5. Be guided for all learning steps through ECH learning modules

6. Assess what you have acknowledged