Learn from case studies of Enterprise Cultural Heritage

The Lancaster, UK, based J. Atkinson and Co have been producing coffees and blending teas since 1837, and recognise the importance of preserving their heritage.

For example, when considering the replacement of a vintage roaster, the owners felt that “the decision to stick with using vintage roasters was far more than just a marketing exercise, it has been a crucial qualitative decision”and “to modernise here would have been to throw the baby out with the bath water i.e. losing the very thing that makes this product so unique and so much loved by its loyal customers.”

The Greek Haitoglou Bros have been producing Macedonian Halva since 1924, and follows a set of key values in order to use their ECH in their business including preservation and incorporation of craftsmanship into modern production systems, respect for consumers, constant, consistent quality and innovation amongst the people who share and pursue the company’s vision. Every employee has a role and every role contributes to the end result.

Established in the South of Italy in 1873, today Lanificio Leo is one of the most significant examples of an enterprise-museum, in which design-oriented production and ECH values are integrated into a management model mixing enterprise business processes with cultural heritage. Mr Leo said:

“Quality of production does not come from machinery but from the understanding of people, in the way that they relate to each other and feel that they are contributors towards the success of the company in an international context.”

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